Some of our writers are members of Halton-Peel Communications Association (HPCA). I’m a member myself. If you are self employed in the communications field, and live or work in Halton or Peel Regions, this is a great professional development group to join. Here is some information about a public event that will cover various kinds of social media.
If social media is the new language of business communication, many organizations still need a translator. On Thursday, April 16, 2009, HPCA will host guest speaker Dave Fleet, an online communications professional, to discuss tools and trends in social media.
The key element of social media is interaction. You can read or listen to what others are saying, but also participate by posting information yourself. The most well-known example is Facebook, but there are many more.
“We know that social media is still a mystery to many,” said Judy Snyder, co-president of HPCA. “Dave is going to focus on what we need to know to participate in social media in ways that help us grow our businesses.”
Fleet’s background includes stints in marketing and communications for major corporations and public sector organizations, including Hitachi Europe and the Ontario government. Today he is a senior consultant for Thornley Fallis Communications.
“You can think of social media as a set of tools that organizations can use for a variety of purposes,” Fleet says. “It could be customer service, branding, promotion, or relationship management. Just as with any toolkit, you’re not going to use every tool every time. Sometimes a blog will fit perfectly, while other times YouTube might be a more suitable tool.”
The April 16 event will be held at the Monte Carlo Inn Airport Suites at 7035 Edwards Blvd. in Mississauga. Networking starts at 6:30 p.m. and the session will run from 7 to 9 p.m. HPCA members are free and non-members pay $20, which can be used towards the cost of membership if taken out within two weeks. Students with I.D. pay only $10.
Deadline for registration is April 9. For more information or to reserve seats, visit www.hpcaonline.org.
Halton-Peel Communications Association is a growing network of independent communications professionals offering a complete portfolio of services for corporate, marketing and internal communications. Members come from a wide variety of disciplines and skill sets, including marketing and corporate communications, graphic design, photography, and website development.